First attempt at design and name

Brainstorm name ideas:

• baked goods
• baked good
• supreme
• original ernest adams
• Ernest bakes

Other words:

• prime bakes, expert, chic, contemporary, elegant, trendy, modern, deluxe, choice, superior.

So far, we like 'Ernest Bakes' because it stays with the original brand, still acting as a sub-brand. We also wanted to incorporate flavours and inspiration from the Ernest Adams range of slices and treats, so this name would allow for that connection to be made.

Trying out different fonts, trying to find something that reflects the brand's classiness.

Also, I have started to experiment with some packaging design.

My first attempt:

Got inspiration from Cioccolato Brand packaging, looks luxurious and yummy without being pretentious