Brainstorm of current trends:
- Markets - these are generally well priced and have a community feel.
- Local - buying from your local community and supporting them. Similar to the above.
- Health awareness - these days a lot of people are conscious of foods they are eating and whats in them like all the preservatives etc. so there are trends that involve gluten free, low gi, organic, pale, low sugar, low carb.
- Superfoods - this is similar to above, but combines many different ingredients that are beneficial for your health like goji berries, chia seeds etc.
- Free range - people are willing to spend that little extra if the products don't harm animals. There is a similar trend to this in the cosmetic industry, no animal testing on products, Lush is a huge supporter of this.
- Environmental factors - people are conscious of how it will effect the environment so for example brands like Wishbone have packaging that is bio-degradable and made from recycled materials.
- Fair trade - this is a big trend at the moment, it is very well known in coffee.
- Food matching - This is a newer trend, seen in brands such as Monteith's pairing beverages with food.
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