215 workbook - Laura, Jessica, and Grace
Labels
Brand Identity Blueprinting
Brand Research
Client Reverse Brief
Design Response
SWOT Analysis
Target Audience
Saturday, 27 September 2014
Logo attempt
My first attempt at the logo is the same shape as the original Ernest Adams logo. Tried out different fonts.
Although i think the logo could be effective, we may want to stray further away from the original ernest adams logo.
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Grace
Jessica Parkes
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September
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Packaging requirements
Packaging shape research
Packaging attempt
Logo attempt
Naming our brand
Week 3 - Revised idea feedback.
Initial packaging mock ups
Logo and type face research
Packaging Research
Packaging research
Flavour ideas/inspiration
First attempt at design and name
First reverse brief
Week 2 - moodboard presentation and review
Macro Trends
Supermarket Research and inspiration AND perceptua...
Brand Research - SWOT analysis
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