What is your ‘brand story’? can you describe it?
Families want a familiar product that would normally be seen as a treat, but at an affordable price. Ernest bakes achieves this through recreating their iconic slice range into a delicious everyday biscuit.
What are the values you are capturing?
-Affordable pricing
-Good quality
-Family appropriate
Rational and emotive qualities
-Appropriate for younger kids (fruit flavours)
-Treat based flavours for families who want a treat
-Everyday snack
-Represents the iconic slice range
-Getting a treat at an affordable price
-Nostalgia for the original slice range
Describe the personality
-Our brand is a family oriented brand
Describe what customers value
-Appropriateness for children
-Quality biscuits
-Value for money
Ernest Bakes
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