Promotion.

We had varied ideas for our promotion but decided to keep it pretty simple. We had thought about tv adverts, recipes books and a stand. We felt that a recipe book would be too much and it doesn't really fit with our idea? so instead of this we simplified it down into a recipe that could be included in the actual biscuit packaging. This recipe could be something like a cheesecake made with our biscuits as a base or for turning one of their other slice flavours e.g. lemon into a biscuit. This fits a lot better as it is pre packaged but also reflects the values and target audience well. Recipes hold a lot of tradition to them, this would have been written by Ernest Adams. They are also a way for families to spend time together and share.

Our second element was a stand, we chose this to reflect "bakery styles" to do this we used a wooden and cane stand, with a chalk board and hand written aesthetic for titles. While the Slice Bites will still be eye catching on their own in the biscuit isle, we wanted this to be more distinctive and a stand is perfect because it catches the interest of people easily.

Exploring texture

We trailed adding texture to some of our packaging, just to see if we could add some dimension to the  colours so they weren't too flat, however when the textures were printed on our chosen colours, they basically faded into the background and didn't really add to our work at all.

Further work

https://www.facebook.com/groups/323493194495479

Timesheet Jessica

Layout                                     4

Illustration of images              7

Photo editing                           3

Illustration of text                   4

Research                       2

Presentation                            2

Rationale

Slice Bites firstly looks at the macro trend of collaboration. This is trending in the sweet and baked range, whether it be a collaboration of brands, flavours or food types. Ernest Adams has already established an iconic New Zealand slice range. We have used this to answer our trend by combining the flavours of the range into the form of a biscuit.

Consumers can more regularly enjoy their favourite Ernest Adams slices with a less indulgent solution. Biscuit Bites offer a snackable, casual, adaptable treat. This will appeal to audiences such as parents who are concerned with portion control and also to health conscious people after a less indulgent slice solution.

Our biscuit range plays on Ernest Adams bakery made style. We evoke this sense with our display of kitchen utensils on our packaging, dusty colour pallet, and personally placed seal. In hind sight of printing our packaging, we would have preferred to present our packages as slightly smaller than they are currently, as this size feels slightly too chunky and large for what we were trying to communicate

The biscuits are small bite sizes which is crucial in addressing our health/indulgent tensions.

We chose to promote our product by displaying it in a bakery style stand in the supermarket. Along with this we would offer a free recipe attached to the bag. We chose to promote our product this way because it reflects the bakery style of our product and once again, links back to Ernest Adams as the recipes would be written by Ernest Adams bakers.

Time Sheet - Laura Appleby

Final pack designs