In class today we refined our idea further by looking at
visual cues to our flavors range. It was raised that vector style imagery was
not an effective tool in identifying our brand as we want consumers immediately
see the slice range as this is our selling point. We looked at using
photographic imagery of the original slice patterns to trigger the association
and adding gestural drawings of the slices to further communicate this idea.
We had feedback from other groups that our idea was cohesive
and it was something they would definitely buy - but not all the time. This is
one of our tensions (indulgent and everyday) we are hoping that the association
of heavily iced and sweet slices will be balanced through the window in the
packaging were the biscuits will be more plain looking thus being less
indulgent.
So far we are trying to balance our tensions by having heavily
image based, full colour, average everyday bagged packaging.
After seeing examples of students previous work we spoke
with the tutor about our limitations in terms of being a competitor for Farmbake.
We then realized we are allowed to go futher ouside what we had limited ourselves
to. This lead us to looking back at some packaging ideas we had needed to tone
down previously. This is our next steps as we can expand our ideas into
something a bit more creative and innovative.
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