Slice Bites firstly looks at the macro trend of collaboration. This is trending in the sweet and baked range, whether it be a collaboration of brands, flavours or food types. Ernest Adams has already established an iconic New Zealand slice range. We have used this to answer our trend by combining the flavours of the range into the form of a biscuit.
Consumers can more regularly enjoy their favourite Ernest Adams slices with a less indulgent solution. Biscuit Bites offer a snackable, casual, adaptable treat. This will appeal to audiences such as parents who are concerned with portion control and also to health conscious people after a less indulgent slice solution.
Our biscuit range plays on Ernest Adams bakery made style. We evoke this sense with our display of kitchen utensils on our packaging, dusty colour pallet, and personally placed seal. In hind sight of printing our packaging, we would have preferred to present our packages as slightly smaller than they are currently, as this size feels slightly too chunky and large for what we were trying to communicate
The biscuits are small bite sizes which is crucial in addressing our health/indulgent tensions.
We chose to promote our product by displaying it in a bakery style stand in the supermarket. Along with this we would offer a free recipe attached to the bag. We chose to promote our product this way because it reflects the bakery style of our product and once again, links back to Ernest Adams as the recipes would be written by Ernest Adams bakers.
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