- Names
- Macro trends/big idea, "people are.. our biscuit will.."
- Packaging
- Promotion
- Roughly 1 minute a slide
- Put our name on the df's.
Dossier:
- before: SWOT analysis, Ernest Adams and Farmbake.
- after: Macro trends that are relevant and what we are focusing on
- Big idea - main focus
- 4 ps - product, price, place, promotion - main focus
- Target audience
- Brand identity blueprint
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