Our group feels very strongly that our packaging should be in bag form. The bag will help our product sit nicely next to Farmbake on the shelves. We are thinking of having the plain bag packaging that Ernest Adams already sports, but we thought we would do some exploration into different bag types to see if anything looks a bit different and interesting, without taking it to another place in the supermarket.
The inspiration for the bag shape is below, although I did, after a few attempts, re-draw it on illustrator to suit the dimensions I preferred.
(orange bag) - My first attempt using paper was very small, tall and skinny. I think that to make it eye-catching to the Farmbake audience, the bag needs to look full and large.
(pink bag) - The second attempt was larger and wider which makes it look fuller. I still think that the bag looks much too structured for the bagged biscuit section of the supermarket.
The third attempt, I made a much larger bag (still not actual size) out of a really light paper, as i thought that this might take away the structure of the packaging. I put crackers inside the bag to simulate the weight of the biscuits. This really worked and although the packaging is different to the typical packaging, I think it could possible still sit on the same shelf.
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